El Jannah is opening its first store in South Australia.
Australian charcoal chicken giant El Jannah is preparing to open its first store in Adelaide.
The cult favourite, which first opened in Western Sydney almost 30 years ago, revealed the news on its social media, with fans quick to express their excitement.
“South Australia, get ready … we’re bringing the legendary Lebanese charcoal chicken you’ve been missing,” the post read.
It encouraged followers to guess the store’s location with a photo and three letters in a seven-letter word clearly indicating it would at Glenelg.
Fans of the brand praised the move, with many thanking it and saying they had been eagerly waiting for a local eatery for years.
El Jannah is opening its first store in South Australia. Picture: Instagram.
“Chefs kiss. Welcome to SA!,” one person said.
“Cannot wait for this,” said another.
Others struggled to contain their excitement.
“Aaaahhhhh omg stop it no way,” replied one.
“What the f**k my prayers have been answered,” said another.
An open date and exact location of the new store remains unknown.
El Jannah has been contacted for comment.
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News that the brand was plotting a move into SA and Queensland within the next year was floated in May.
It comes as the brand also revealed in May it would open 14 new restaurants across Victoria over the next 12 months as part of a massive southern expansion.
El Jannah chief executive Brett Houldin said at the time the brand was just getting started, with a pipeline that looked set to shake up the local fast-casual dining scene.
El Jannah chief executive Brett Houldin at their new Randwick store. Picture: Jonathan Ng.
“We’ve been really fortunate in Melbourne with the restaurants that we’ve opened so far,” Mr Houldin said at the time.
“We really want to make sure that we have a good and even coverage across Melbourne and then into Victoria.”
Mr Houldin shot down reports El Jannah was sold to US investment firm General Atlantic for close to $1 billion and clarified that the deal was a partnership rather than a corporate buyout.
El Jannah currently has 64 stores across NSW, Victoria and the ACT, which it planned to expand to between 150 and 200 restaurants over the next five years.
– with Belinda Palmada